How To Consistently Engage Employees With Your Brand

How To Consistently Engage Employees With Your Brand

Branding your credit union or bank does not work without your employees. No matter what you say your brand vision is, if your employees don’t live it every single day it doesn’t matter. Raddon, a Fiserv company, found that 55 percent of financial institution employees...
Q&A with Rory Rowland

Q&A with Rory Rowland

Rory Rowland is a mentor, colleague and friend. He’s been a faithful coach through the years, both before On The Mark Strategies and since. But I’m not the only one Rory has coached. He recently launched a new employee coaching program that teaches credit union and...
The Cost of Not …

The Cost of Not …

No, the title doesn’t contain a typo. Or a missing word. But it is missing something: lost opportunity. When it comes to many strategic initiatives, financial institutions can have a case of the “nots.” “We’re not going to train our staff because it cost too much...
The Power of One Employee

The Power of One Employee

My colleague relayed an experience she had with a pizza delivery driver who gave her dog a dog biscuit when her husband opened the door. Her family has had pizza delivered from the same place many times in the past and nobody has ever brought a treat for the dog. In...