Why Change Can Suck

Why Change Can Suck

This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies I’ll be the first to admit it — I have a problem with change. For the most part, change for me is an uncomfortable process. For example, take my recent iPhone operating...
Great Mentors Have Three I’s

Great Mentors Have Three I’s

“You will always be a failure in marketing, Mark. You need to get out.” Those were the actual words uttered by my first boss at a financial institution. I was serving as a lowly marketing coordinator (so low, I was the one dressing up as the mascot). I was indeed...
Offline Brand Maintenance is Still Key

Offline Brand Maintenance is Still Key

Bank and credit union professionals are fond of talking about generating positive buzz for their brands on various social media platforms like Facebook, Twitter, YouTube and Instagram. While it is certainly important to have consumers talking about you (hopefully in...
How to Have Your Best Planning Session Ever

How to Have Your Best Planning Session Ever

Before you know it, strategic planning season will be in full swing. Every bank or credit union takes time to build their plan for the upcoming years. But do they do planning well? Sometimes we leave those strategic planning sessions frustrated, uninspired or even...
It’s 1-2-3 Strikes You’re Out … Or Is It?

It’s 1-2-3 Strikes You’re Out … Or Is It?

Have you ever wondered how many strikes you get with your customers or members? How many times can your financial institution make mistakes with the same person’s account before that person gives up on you? A colleague of mine was talking to me recently about a series...
Rise with Leadership by Lowering Leadership

Rise with Leadership by Lowering Leadership

John Maxwell writes, “Everything rises and falls on leadership.” Think about: everything at your credit union or bank rises or falls on leadership. Take it a step further: everything in you department rises or falls on leadership. If your financial institution is not...