by Elizabeth Arnold | Marketing
CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking for anywhere they can cut...
by Colleen Cormier | Marketing
Some financial institutions share a common misconception that marketing isn’t affordable when times are tough. Nothing could be further from the truth. Marketing doesn’t have to be expensive. Aside from what you already pay your employees, it doesn’t cost...
by Mark Arnold | Marketing
The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world. How? ...
by Elizabeth Arnold | Marketing
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
by Elizabeth Arnold | Marketing
“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus. Just type “curbside” on Google and you’ll get these top searches: In this second edition of our Curbside Series, we bring you: Curbside Marketing. What...
by Mark Arnold | Marketing
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020). While understanding trends and...
by Colleen Cormier | Marketing
Credit unions and small community banks are facing competition in one of the most unexpected banking spaces – the unbanked. Forbes.com just released a report about startup companies racing to deliver basic financial services to the 1.7 billion people on the...
by Mark Arnold | Marketing
If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well. KISS is a simple acronym you can use when it comes to analyzing your...