He Stunk at Marketing…Until He Didn’t

He Stunk at Marketing…Until He Didn’t

Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...
Five Tips to Implementing Omni-Channel Marketing

Five Tips to Implementing Omni-Channel Marketing

“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
Make Your Marketing Memorable

Make Your Marketing Memorable

You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...
Graphics and Video Trump the Written Word

Graphics and Video Trump the Written Word

I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later. If we add a picture, we remember 65% of it in the same time frame. One picture,...
Six Reasons the Credit Union Blog Isn’t Dead

Six Reasons the Credit Union Blog Isn’t Dead

The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
Four Reasons Your Marketing Fails

Four Reasons Your Marketing Fails

ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.” In other words, sometimes our credit union or bank...