Top 5 Marketing Tasks for 2019

Top 5 Marketing Tasks for 2019

Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see. January also marks the onslaught of endless...
Do Consumers Love You Like They Love Ranch Dressing?

Do Consumers Love You Like They Love Ranch Dressing?

How much do your members or customers love you? Enough to decorate their house with your logo? Hidden Valley – a salad dressing company credited with making ranch dressing a household condiment – made headlines recently by introducing a super-sized bottle of its...
Three Words For Every Financial Marketer Today

Three Words For Every Financial Marketer Today

After visiting with different credit union and bank marketing executives and discussing their challenges, it’s clear many are facing the same frustrations. Not enough time in the day. Overloaded with data. Can’t keep up with industry changes. And as a former credit...
Pumpkin Spice Used Car Loans?

Pumpkin Spice Used Car Loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most:     I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night...