by Elizabeth Arnold | May 22, 2019 | Marketing
Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...
by Colleen Cormier | Apr 24, 2019 | Marketing
I’m obsessed with a new show on Food Network called Buddy vs. Duff. It’s a weekly showdown between Ace of Cakes star Duff Goldman and Cake Boss star Buddy Velasco – two veterans in the baking world. Each week, they go head-to-head to see who will create the most...
by Mark Arnold | Apr 17, 2019 | Marketing, Strategy
I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years and he truly is a genius when it comes to financial...
by Mark Arnold | Apr 3, 2019 | Marketing
“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
by Colleen Cormier | Mar 13, 2019 | Marketing
You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...
by Mark Arnold | Feb 27, 2019 | Marketing
I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later. If we add a picture, we remember 65% of it in the same time frame. One picture,...
by Mark Arnold | Feb 20, 2019 | Marketing
The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
by Mark Arnold | Feb 4, 2019 | Marketing
ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.” In other words, sometimes our credit union or bank...
