2020 Marketing: 10 Things You Need To Examine

2020 Marketing: 10 Things You Need To Examine

January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020).   While understanding trends and...
How To KISS Your Marketing Strategy

How To KISS Your Marketing Strategy

If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well.   KISS is a simple acronym you can use when it comes to analyzing your...
Five Stories That Sell

Five Stories That Sell

A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period.   The reality is, your consumers don’t see themselves as consumers. They...
Money is Emotional, Not Transactional

Money is Emotional, Not Transactional

Connecting Emotionally Elevates Your Marketing & Branding   According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
How To Make Your Marketing Agency Work For You

How To Make Your Marketing Agency Work For You

So you’ve hired a creative marketing agency for your credit union or bank. Congratulations! But now what? It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little green with envy and think, “We need that too!” So they...
He Stunk at Marketing…Until He Didn’t

He Stunk at Marketing…Until He Didn’t

Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...