by Mark Arnold | Marketing
There are common marketing mistakes that are easy to fall into no matter how many years you’ve been in the business. I call these red flags. When you see red flags anywhere, it’s a time to stop. Not slow down. Stop. Not be cautious. Stop. Not go another...
by Austin Lohnes | Marketing
Word-of-mouth is the number one source of growth for community chartered credit unions and banks. If the best kind of reference comes by word of mouth, then you can bet that a good testimonial works magic. We tell credit unions and community banks this often during...
by Mark Arnold | Marketing
The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing. This year for film, “West Side Story,” “Encanto” and “Dune” are just some of the potential award winners this year. But Oscar winners aren’t just great...
by Sean Galli | Branding, Marketing
Member communication can sometimes feel like another thing on your to-do list, especially if you’re also juggling multiple big-ticket projects. But in reality, it’s one of the the most important things you can do. To illustrate just how important,...
by Sean Galli | Marketing
Cable is out. Streaming is in. You’ve probably heard your Gen Z or Millennial kids say as much. It goes something like this. “Cable’s gotten too expensive, we’re gonna cancel and do more streaming.” But this isn’t just a conversation over family dinner. It’s a...
by Sean Galli | Branding, Marketing
You want to get younger. Understandable. After all, what credit union in America doesn’t want to reach used car shoppers and first-time home buyers? But does it seem like nothing you do actually penetrates the newer generations? Enter sticker marketing. ...
by Mark Arnold | Marketing
If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views. Let’s...
by Sean Galli | Marketing
Being someone’s valentine is a special experience. Truffles. Fancy dinners. Those candy message hearts encouraging you to “Hug Me” or “Be Mine.” Valentine’s Day is all about spreading love. And you love your members. According to Credit Union...
