Five Stories That Sell

Five Stories That Sell

A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period.   The reality is, your consumers don’t see themselves as consumers. They...
Money is Emotional, Not Transactional

Money is Emotional, Not Transactional

Connecting Emotionally Elevates Your Marketing & Branding   According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
How To Make Your Marketing Agency Work For You

How To Make Your Marketing Agency Work For You

So you’ve hired a creative marketing agency for your credit union or bank. Congratulations! But now what? It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little green with envy and think, “We need that too!” So they...
He Stunk at Marketing…Until He Didn’t

He Stunk at Marketing…Until He Didn’t

Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...
Five Tips to Implementing Omni-Channel Marketing

Five Tips to Implementing Omni-Channel Marketing

“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
Make Your Marketing Memorable

Make Your Marketing Memorable

You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...