by Mark Arnold | Marketing
“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. ...
by Mark Arnold | Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you their solution is the...
by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Marketing
Image courtesy of netflix.com. Yes, this is a blog about marketing tips for credit unions and community banks, but let’s talk music for a minute. Parents of 90’s and early 2000’s kids likely recall the song and subsequent film...
by Elizabeth Rider | Marketing
Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you’ve made at least one of these three common mistakes in your quest to “do more digital.” Here they are, plus tips for how to fix them....
by Mark Arnold | Marketing
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our math skills (not necessarily our strongest trait). ...
by Elizabeth Rider | Marketing
This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are seven ways to shift your community marketing events...
by Mark Arnold | Marketing
Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall has typically meant football, festivals and funnel cakes. Of...