Five Marketing Red Flags to Avoid

Five Marketing Red Flags to Avoid

There are common marketing mistakes that are easy to fall into no matter how many years you’ve been in the business. I call these red flags.   When you see red flags anywhere, it’s a time to stop. Not slow down. Stop. Not be cautious. Stop. Not go another...
What Makes a Good Testimonial

What Makes a Good Testimonial

Word-of-mouth is the number one source of growth for community chartered credit unions and banks. If the best kind of reference comes by word of mouth, then you can bet that a good testimonial works magic. We tell credit unions and community banks this often during...
How to Win an Academy Award With Your Marketing

How to Win an Academy Award With Your Marketing

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing. This year for film, “West Side Story,” “Encanto” and “Dune” are just some of the potential award winners this year.   But Oscar winners aren’t just great...
Everything You Need to Know About YouTube TV

Everything You Need to Know About YouTube TV

Cable is out. Streaming is in. You’ve probably heard your Gen Z or Millennial kids say as much. It goes something like this. “Cable’s gotten too expensive, we’re gonna cancel and do more streaming.” But this isn’t just a conversation over family dinner. It’s a...
Should You Be on TikTok?

Should You Be on TikTok?

If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views. Let’s...
Does Your Marketing Spread the Love?

Does Your Marketing Spread the Love?

Being someone’s valentine is a special experience. Truffles. Fancy dinners. Those candy message hearts encouraging you to “Hug Me” or “Be Mine.” Valentine’s Day is all about spreading love. And you love your members. According to Credit Union...