by Mark Arnold | Marketing
If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views. Let’s...
by Sean Galli | Marketing
Being someone’s valentine is a special experience. Truffles. Fancy dinners. Those candy message hearts encouraging you to “Hug Me” or “Be Mine.” Valentine’s Day is all about spreading love. And you love your members. According to Credit Union...
by Mark Arnold | Marketing
What a game, what a halftime show and what about those commercials! I’ll be honest: I watch the Super Bowl more for the commercials than for the game (even though I’m a huge football fan). This year’s price for a 30-second commercial averaged a whopping $6.5 million....
by Mark Arnold | Marketing
“Slump? I ain’t in no slump….I just ain’t hitting.” —Yogi Berra We all have them from time to time: slumps. Personal slumps. Professional slumps. Emotional slumps. And if you’ve worked at a financial institution for any length of time, then you’ve certainly had...
by Matt Monge | Content Marketing, Marketing
Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not...
by Matt Monge | Branding, Content Marketing, Marketing
Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good natured ribbing, what usually underlies that ribbing is a respect and gratefulness for the lessons they’ve taught us all along the way. TV...
by Matt Monge | Branding, Content Marketing, Marketing
Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and tactics change just as rapidly as the business...
by Matt Monge | Branding, Content Marketing, Marketing
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not it either. Let’s try one more time. Now, this is a story all about how my life got...
