by Elizabeth Arnold | Marketing
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
by Elizabeth Arnold | Marketing
“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus. Just type “curbside” on Google and you’ll get these top searches: In this second edition of our Curbside Series, we bring you: Curbside Marketing. What...
by Mark Arnold | Marketing
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020). While understanding trends and...
by Colleen Cormier | Marketing
Credit unions and small community banks are facing competition in one of the most unexpected banking spaces – the unbanked. Forbes.com just released a report about startup companies racing to deliver basic financial services to the 1.7 billion people on the...
by Mark Arnold | Marketing
If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well. KISS is a simple acronym you can use when it comes to analyzing your...
by Elizabeth Arnold | Marketing
A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period. The reality is, your consumers don’t see themselves as consumers. They...
by Mark Arnold | Marketing
Connecting Emotionally Elevates Your Marketing & Branding According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
by Elizabeth Arnold | Marketing
So you’ve hired a creative marketing agency for your credit union or bank. Congratulations! But now what? It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little green with envy and think, “We need that too!” So they...