Should You Be on TikTok?

Should You Be on TikTok?

If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views. Let’s...
Does Your Marketing Spread the Love?

Does Your Marketing Spread the Love?

Being someone’s valentine is a special experience. Truffles. Fancy dinners. Those candy message hearts encouraging you to “Hug Me” or “Be Mine.” Valentine’s Day is all about spreading love. And you love your members. According to Credit Union...
Marketing Lessons From Super Bowl 56 Commercials

Marketing Lessons From Super Bowl 56 Commercials

What a game, what a halftime show and what about those commercials! I’ll be honest: I watch the Super Bowl more for the commercials than for the game (even though I’m a huge football fan). This year’s price for a 30-second commercial averaged a whopping $6.5 million....
How to Get Out of a Marketing Slump

How to Get Out of a Marketing Slump

“Slump? I ain’t in no slump….I just ain’t hitting.” —Yogi Berra   We all have them from time to time: slumps. Personal slumps. Professional slumps. Emotional slumps. And if you’ve worked at a financial institution for any length of time, then you’ve certainly had...