by Mark Arnold | Apr 17, 2019 | Marketing, Strategy
I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years and he truly is a genius when it comes to financial...
by Mark Arnold | Apr 3, 2019 | Marketing
“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
by Colleen Cormier | Mar 13, 2019 | Marketing
You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...
by Mark Arnold | Feb 27, 2019 | Marketing
I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later. If we add a picture, we remember 65% of it in the same time frame. One picture,...
by Mark Arnold | Feb 20, 2019 | Marketing
The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
by Mark Arnold | Feb 4, 2019 | Marketing
ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.” In other words, sometimes our credit union or bank...
by Mark Arnold | Jan 2, 2019 | Marketing
Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see. January also marks the onslaught of endless...
by Mark Arnold | Dec 21, 2018 | Marketing
How much do your members or customers love you? Enough to decorate their house with your logo? Hidden Valley – a salad dressing company credited with making ranch dressing a household condiment – made headlines recently by introducing a super-sized bottle of its...
