Could You Sell This Pencil?

Could You Sell This Pencil?

For years, credit union training and community bank training has emphasized features and benefits, features and benefits, features and benefits (repetition intentional).   In reality, staff are much better equipped when they receive training related to benefits...
Testimony of a First-Time Homebuyer

Testimony of a First-Time Homebuyer

Your credit union or community bank is constantly chasing younger demographics – Gen Zers, Millennials and growing families. And you’re right to do so if you want to grow loan volume.   Data shows 44.6% of Gen Z wants to own a home in the next five years, and...