by Mark Arnold | Mar 20, 2019 | Strategic Planning
What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question has worked out especially well for one of them.) That question is also the...
by Mark Arnold | Mar 6, 2019 | Strategic Planning
I’m an optimist—even in the midst of challenging times I do my best to stay positive. However, there is a looming negative cloud on the horizon we in financial services must address: the potential of a coming recession. Talk to any economist or read any economic...
by Mark Arnold | Jan 9, 2019 | Strategic Planning
Public relations and crisis management are strategic planning issues many credit union and bank executives fail to prioritize. Casey Boggs knows better than most just what ramifications that kind of neglect can have. Casey, a public relations veteran, friend and...
by Taylor W. Wells | Dec 19, 2018 | Strategic Planning
It’s Christmastime again, which means family and friends are running about making preparations for the big day. Shopping, cooking, cards, all that fun stuff. Many families will drop hints with children asking some variation of the age-old question “What do...
by Mark Arnold | Sep 19, 2018 | Strategic Planning
September is here. Leaves are falling. Football fans are cheering. Temperatures are dropping. And credit union and bank marketers everywhere are preparing their 2019 budgets. As we enter bank and credit union strategic planning season, financial marketers turn their...
by Mark Arnold | Jul 11, 2018 | Strategic Planning
Like the swallows coming back to Capistrano in the spring, the return of 100 degree days in Texas in the summer and yet another terrible Transformers movie (for Pete’s sake, Hollywood, please just stop it) sometime during the year, it will soon be time for your...
by Mark Arnold | Jul 5, 2018 | Strategic Planning
History and tradition can serve as great comforters. They can also serve as detriments to your bank or credit union strategic planning session. Far too many financial institutions simply go through the paces when it comes to strategic planning, assuming the same...
by Mark Arnold | Jun 13, 2018 | Strategic Planning
Whether you are conducting a strategic planning session, developing your marketing plan or creating your brand, knowing your competitors is a key to success. As Sun Tzu said in The Art of War, “If you know the enemy and know yourself, you need not fear the result of a...
