by Mark Arnold | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
by Mark Arnold | Strategy
In a previous post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths,...
by Mark Arnold | Marketing, Strategy
I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years and he truly is a genius when it comes to financial...
by Mark Arnold | Marketing, Strategy
Your marketing strategy drives your marketing creative. Not the other way around. However, creative is vitally important to your marketing plan’s execution. The most unique strategy in the world is meaningless unless the creative pops and sizzles. So how do you strike...
by Colleen Cormier | Strategy
This post contributed by Colleen Cormier, Account Executive with On The Mark Strategies. I had the roof replaced on my house recently, and it was an experience. The roofing company was great. It was my mortgage company that had me jumping through hoops. I needed them...
by Mark Arnold | Strategy
We all want success. Success in our personal and professional lives. Success with our goals and resolutions. Success for our kids and our families. And when it comes to leading our credit unions and banks we also want success. Success with those loan promotions....
by Mark Arnold | Strategy
When it comes to your marketing, we’ve written about cutting the copy. For your strategy, however, you need to cut the priorities. In most planning sessions credit unions and banks add tasks, strategic initiatives, timelines, and tons of data. How often do we actually...
by Mark Arnold | Strategy
As we close the books on 2016 and enter the New Year, strategy is probably top of mind for most financial institutions. Credit unions and banks are either reviewing plans they made in the fall for 2017 or they are busy preparing for a first-half of the year strategic...