by Mark Arnold | Dec 28, 2017 | Marketing, Technology
I’ve blogged for years on the importance of reading. In fact, the more you learn the more you earn and one of the best ways to learn is to read. But let’s be honest: it’s hard to find time to read. Between personal and professional obligations most financial marketers...
by Mark Arnold | Oct 26, 2017 | Marketing, Technology
“Can you hear me now?” is a question made popular by Verizon several years ago. Now their competitor Sprint is making fun of and using Verizon’s former spokesperson in a new marketing campaign. But are you hearing what consumers are saying about your credit union or...
by Mark Arnold | Oct 5, 2017 | Marketing, Technology
I had the opportunity to visit with James Robert Lay recently. He is the CEO at Digital Growth Institute. Below is our Q&A. This is Part Two of a two-part story. Part One ran here Tuesday, October 3, 2017. What are the top three things financial institutions...
by Mark Arnold | Oct 3, 2017 | Marketing, Technology
I had the opportunity to visit with James Robert Lay recently. He is the CEO at Digital Growth Institute. Below is our Q&A. Check out Part Two of the story here Thursday, October 5, 2017. What is the Digital Growth Institute? We are on a mission to simplify...
by Mark Arnold | Sep 5, 2017 | Marketing, Technology
The Credit Union National Association recently released the 2017-2018 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, economics, technology and of course marketing. The E-Scan is a must-read for any credit...
by Colleen Cormier | Jul 18, 2017 | Consumer Engagement, Technology
By Colleen Cormier, Account Executive for On The Mark Strategies I was in the kitchen cooking dinner the other night when my son called out, “Hey mom. Don’t cook tonight. Let’s just order pizza. I can do it right here on my XBOX.” I thought to myself, “Seriously? How...
by Colleen Cormier | May 23, 2017 | Technology
Banks and credit unions tend to put a great deal of emphasis on the brick-and-mortar aspect of the retail experience. And that makes sense, as financial institutions are every bit as much of a retailer as the traditional big-box stores and malls are. However, the...
by Taylor W. Wells | Mar 2, 2017 | Marketing, Technology
A recent study from online product review mecca Influenster reveals fascinating online video preference statistics about Generation X, Generation Y and Generation Z. While many bank and credit union marketing professionals increasingly turn to video to make a brand...
