Using Video to Attract Consumers

Using Video to Attract Consumers

The importance of using online video in your digital marketing portfolio will only continue to grow. Increasingly, banks and credit unions invest more money every year in using video to attract new consumers and retain existing ones. While it is now obvious that...
Forget the Elevator Speech and Tweet!

Forget the Elevator Speech and Tweet!

For a while we’ve heard about the importance of developing an “elevator speech” for your bank or credit union. The thinking here is that, as a brand ambassador for your financial institution, you should be able at all times to describe who you are and what...
The Darker Side of Social Media

The Darker Side of Social Media

If you operate on any of the more popular social media platforms for your bank or credit union, you know that member or customer complaints can get pretty nasty online. For some reason, people feel emboldened to say things from behind the keyboard that they might not...