BRANDING: Wellspring Credit Union Wellspring Credit Union is a financial cooperative that serves the needs of individuals who live, work, attend school, or worship in select counties in Southeast Texas. AllBranding Wellspring CU Branding Blue Eagle CU Branding Sabine...
BRANDING: Blue Eagle Credit Union Roanoke Postal Employees Credit Union, a Virginia-based financial cooperative, partnered with On The Mark Strategies in 2013 to rename and rebrand the credit union. Founded in 1948 by U.S. Postal Service employees, the credit union...
BRANDING: Sabine Federal Credit Union Sabine Federal Credit Union is a community-chartered credit union serving the financial needs of people who live, work, worship, or attend school in Orange, Jefferson, and Hardin Counties in southeast Texas. Recognizing the need...
BRANDING: Embark Credit Union Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with Loudthought for a rename and rebrand. Originally founded as an educator’s credit union, the community-chartered Great Falls...
LOGO: Education First Federal Credit Union Education First Federal Credit Union was seeking to provide financial services to a broader market and position itself for growth in the coming years. To appeal to this wider audience, Education First sought to revamp their...
LOGO: Blue Eagle Credit Union Roanoke Postal Employees Credit Union, a Virginia-based financial cooperative, recently partnered with On The Mark Strategies to rename and rebrand the credit union. Originally founded as a credit union for postal employees, Roanoke made...
NAMING: Meritus Credit Union Three years after obtaining a community charter, Lafayette Schools Credit Union realized they were unable to fully implement their new charter because their name didn’t match the charter’s purpose. Their name was holding them back from...
LOGO: West Texas Credit Union West Texas Credit Union made a slight modification to their name, formerly West Texas Educators Credit Union, to appeal to a larger audience. On The Mark Strategies created this new logo based on the following rationale: The lines in this...
