Blue Eagle Credit Union

Roanoke Postal Employees Credit Union, a Virginia-based financial cooperative, recently partnered with On The Mark Strategies to rename and rebrand the credit union. Originally founded as a credit union for postal employees, Roanoke made the decision to transition to a community charter and change its name and logo in order to serve a wider pool of members. With a new charter and a fresh new name and look, Blue Eagle Credit Union is experiencing record growth. In the words of Blue Eagle Credit Union CEO Jeff Thompson, “we have a logo and brand that really connects with our entire membership and will successfully carry our credit union through another 60+ years.”

Original Logo

New Logo & Brand