Embark Credit Union

Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with On The Mark Strategies for a rename and rebrand. Originally founded as an educator’s credit union, the community-chartered Great Falls Teachers FCU felt their name and logo were too limiting. Through the On The Mark Strategies creative process, a new logo and tagline were developed. Embark’s new tagline sums up their dynamic new image: “Your journey begins here.”

After Rebrand – Logo

Original Logo