Forge Credit Union

PSTCU had a name and logo that no longer reflected its core member base and was limiting its ability to grow. The credit union wanted a new name that was more inclusive of its current and potential field of membership. On The Mark Strategies began by conducting a branding workshop which helped the credit union’s executive team identify a clear vision, key demographics, messaging and brand identity. On The Mark Strategies navigated the credit union executives through the name change process, which in turn lead to this new logo and website.

Original Logo

New Logo & Brand