GO Federal Credit Union

Dallas Telco Credit Union, a financial cooperative based in Dallas, Texas, partnered with On The Mark Strategies in 2011 for the purpose of renaming and rebranding the credit union. Though they were founded as a telecommunications credit union, Dallas Telco had made the transition to a community charter and sought to appeal to a broader field of membership. The first step in this process was eliminating confusion caused by such a limiting name and creating a new logo. With a fresh, progressive new name and logo, GO Federal Credit Union is poised to make a mark in the financial lives of current and future members.

Original Logo

New Logo & Brand