West Texas Credit Union

West Texas Credit Union made a slight modification to their name, formerly West Texas Educators Credit Union, to appeal to a larger audience. On The Mark Strategies created this new logo based on the following rationale: The lines in this design represent different milestones or financial stages. The “W” spans every row, illustrating to their members that they’ll be with them every step of the way. The angled lines also resemble wings, conveying movement, upward mobility, and freedom.

Original Logo

New Logo & Brand