Meritus CU Naming

Meritus CU Naming

NAMING: Meritus Credit Union Three years after obtaining a community charter, Lafayette Schools Credit Union realized they were unable to fully implement their new charter because their name didn’t match the charter’s purpose. Their name was holding them back from...
Blue Eagle CU Naming

Blue Eagle CU Naming

NAMING: Blue Eagle Credit Union Roanoke Postal Employees Credit Union, a Virginia-based financial cooperative, recently partnered with On The Mark Strategies to rename and rebrand the credit union. Originally founded as a credit union for postal employees, Roanoke...
Mobility CU Naming

Mobility CU Naming

NAMING: Mobility Credit Union Mobility (formerly Your Community Credit Union) had plateaued and needed to increase membership and appeal to a younger audience. Mobility decided a new name and brand was in the best interest of their credit union. On The Mark Strategies...
Wellspring CU Naming

Wellspring CU Naming

NAMING: Wellspring Credit Union Wellspring Credit Union was chartered in 1958 as Orange Firestone Employees Federal Credit Union, when the hardworking men and women of the Firestone Polymers plant in Orange, TX, pooled together $26,000. In an effort to send a stronger...
Caro CU Naming

Caro CU Naming

NAMING: Caro Credit Union For 50 years Carolina Collegiate Federal Credit Union had a name that reflected its original ties to a local education community. As the credit union’s need to grow beyond that became apparent, the executive team wanted a new name that would...
Embark CU Naming

Embark CU Naming

NAMING: Embark Credit Union Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with Loudthought for a rename and rebrand. Originally founded as an educator’s credit union, the community-chartered Great Falls...
GO FCU Naming

GO FCU Naming

NAMING: GO Federal Credit Union Dallas Telco Credit Union, a financial cooperative based in Dallas, Texas, partnered with On The Mark Strategies in 2011 for the purpose of renaming and rebranding the credit union. Though they were founded as a telecommunications...
Forge CU Naming

Forge CU Naming

NAMING: Forge Credit Union PSTCU had a name that no longer reflected its core member base and was limiting its ability to grow. The credit union wanted a new name that was more inclusive of its current and potential field of membership. On The Mark Strategies began by...