by Colleen Cormier | Marketing
We live in an age in which consumers are bombarded all day and night by a ridiculously expansive array of marketing messages. Far from the “good old days” of advertising mainly in direct mail, newspapers, radio and television, marketing ads now come from every corner...
by Colleen Cormier | Marketing
“What’s the ROI of social media?” Do you ever get that question? It’s probably raised at every management team and board meeting. While it’s certainly a fair question (and there’s plenty written about the subject), sometimes social media’s ROI goes beyond numbers....
by Mark Arnold | Financial
When it comes to financial products and services, do consumers buy your people or your institution? According to the book People Buy You, it’s all about your salespeople. Author Jeb Blount goes into great detail about how to have success in sales. Everyone who is in...
by Colleen Cormier | Branding, Marketing
One of the best business books I’ve read in the past several years is The Referral Engine by John Jantsch. If you haven’t had a chance to read the book or my post about it, make sure you check it out. Jantsch has followed his best seller about how to get consumers to...
