by Taylor W. Wells | Technology
One of the biggest threats to credit unions and banks when it comes to gaining more direct auto loan business is auto dealers. After all, dealers have a captive audience and use various sales techniques and tactics. You know you are losing loan volume to auto dealers....
by Colleen Cormier | Generations
Most credit unions and banks are trying to get younger (see all the Generation Y obsessed marketing efforts). Those marketing promotions tend to lead with auto loans as the top product. However, leading with the auto loan is not a slam dunk when it comes to reaching...
by Colleen Cormier | Marketing
On the Mark Strategies recently visited with Ed Bourgeois, President and CEO of MyEZ Car Care Auto Service and Travel Network. MyEZ Car Care is a way for credit unions and banks to add value to their auto loans; making it less a transaction and more of a value added...
