by Mark Arnold | Branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and Marvel how could I not? I mean let’s be real: you had me at Star Wars. But as I come up for air after binging The Mandalorian and The...
by Colleen Cormier | Leadership
“I never look at deals as one deal. I look at them as a gateway to many more.” –Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member This quote is more than a nugget of gold (pun intended) for anyone in business. It’s also proof...
by Colleen Cormier | Technology
Apple has entered the banking arena. The tech giant recently introduced its own Apple credit card, billing it as, “A new kind of credit card. Created by Apple, not a bank.” Apple’s messaging talks about the card’s simplicity, transparency, privacy, ease and security....
by Taylor W. Wells | Consumer Engagement
I recently made a weekday lunch-hour stop at my local Target. I was initially confused because parking lot was jam-packed on what shouldn’t be a busy day. Walking inside, I was greeted by smiling red-shirted Target employee who offered a shopping cart and...
by Mark Arnold | Consumer Engagement
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
by Taylor W. Wells | Branding
If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
by Taylor W. Wells | Branding
When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors. That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
by Elizabeth Arnold | Branding
Branding is universal. Whether in Midland, Texas, or Milan, Italy, brands are everywhere. They’re competing for consumer attention, which means some brands win and some brands lose—even if both stay in the game. I say this because my roommates and I recently returned...