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How To Adjust Your Strategic Plan With the Four S’s

How To Adjust Your Strategic Plan With the Four S’s

by Mark Arnold | Strategic Planning

Your strategic plan created last fall is more than likely in a trashcan somewhere. Thank you, COVID-19.   Strategic plans are one of the many casualties left in the pandemic’s wake. While situations have certainly changed, the need for a strategic plan has not....
Want to Offer an Outstanding Consumer Experience? Invest in Your Employees.

Want to Offer an Outstanding Consumer Experience? Invest in Your Employees.

by Mark Arnold | Consumer Engagement

If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
Get Creative With Member or Customer Service

Get Creative With Member or Customer Service

by Colleen Cormier | Consumer Engagement

My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard “Doctor Who” fan in my home decided to paint his bedroom walls Tardis blue. It was not an existing color, nor was it an easy one to blend. The paint technician,...

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