by Mark Arnold | Marketing
The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
by Taylor W. Wells | Marketing
A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most: I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night...
by Taylor W. Wells | Branding
At this year’s Financial Brand Forum a few weeks ago, keynote speaker and brand guru Guy Kawasaki had a terrific offering of wisdom for attendees. One that really stuck with me went a little something like this: Your brand is the thing that earns your credit...
by Taylor W. Wells | Marketing
Consider the diversity of your financial institution membership. Now consider the diversity of the greater community you serve. More than likely, you are made up of, and can draw from, a vast pool of different people, including a spectrum of ages, nationalities and...
