by Mark Arnold | Marketing
“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. ...
by Mark Arnold | Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you their solution is the...
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Mark Arnold | Strategic Planning
What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question has worked out especially well for one of them.) That question is also the...
by Taylor W. Wells | Branding
Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
by Taylor W. Wells | Strategy
It’s hard to believe, but summer is behind us and fall is here. Kids back at school, Friday night football, homecoming, the whole kit-and-caboodle. Fall is also typically bank and credit union strategic planning session season. All over the country, banks and...
by Taylor W. Wells | Branding
Increasingly, banks and credit unions recognize the importance of regular and deeper-level consumer engagement training for their employees. And rightly so – as competition in financial products and services only deepens, banks and credit unions that thrive are those...
by Taylor W. Wells | Branding
As a Star Wars geek, one of the movies I’m looking forward to most this December is Rogue One: A Star Wars Story. As an all-new adventure it is sure to be a box office success. However, when it comes to your credit union or bank brand, you never ever want to “go...
