Niche Marketing Lessons from the Olympics

Niche Marketing Lessons from the Olympics

Hundreds of millions of people will gather around their television sets to catch a glimpse of the 2016 Olympics in Rio de Janeiro, Brazil. And billions of dollars will be spent on television advertising to catch a few moments of these consumers’ time. Leading...
Living Your Brand with a Consumer Promise

Living Your Brand with a Consumer Promise

Financial institutions can’t always predict what greatness will result from a strategic planning session. Great Lakes Credit Union’s session resulted in a unique branding element they call a member promise: We promise to listen, be responsive to your needs, simplify...
Four Ways A Marketing Audit Helps

Four Ways A Marketing Audit Helps

Of course, the bottom line is that marketing audit produces results.

As Lori Perkins, vice president of marketing with Rock Valley Credit Union said, “Business is way up since our marketing audit. The marketing audit, looking back, made my job both better and stronger.