Branding Lessons from Sharknado
Sharknado also offers a few lessons for bank and marketing brand professionals.
Niche Marketing Lessons from the Olympics
Hundreds of millions of people will gather around their television sets to catch a glimpse of the 2016 Olympics in Rio de Janeiro, Brazil. And billions of dollars will be spent on television advertising to catch a few moments of these consumers’ time. Leading...
Epic Target Marketing Fail: Back to School, In June?
Consumer engagement allows your employees the latitude to get to know consumers on a personal level, uncovering their financial needs and desires and then matching those to a product or service your financial institution offers.
How to Have Your Best Planning Session Ever
Before you know it, strategic planning season will be in full swing. Every bank or credit union takes time to build their plan for the upcoming years. But do they do planning well? Sometimes we leave those strategic planning sessions frustrated, uninspired or even...
Living Your Brand with a Consumer Promise
Financial institutions can’t always predict what greatness will result from a strategic planning session. Great Lakes Credit Union’s session resulted in a unique branding element they call a member promise: We promise to listen, be responsive to your needs, simplify...
Four Ways A Marketing Audit Helps
Of course, the bottom line is that marketing audit produces results.
As Lori Perkins, vice president of marketing with Rock Valley Credit Union said, “Business is way up since our marketing audit. The marketing audit, looking back, made my job both better and stronger.
Tweens & Banking: A Match Or A Mess?
If your financial institution does not reach the small screen, then it will not reach this generation of digital natives.