Sharknado also offers a few lessons for bank and marketing brand professionals.
Consumer engagement allows your employees the latitude to get to know consumers on a personal level, uncovering their financial needs and desires and then matching those to a product or service your financial institution offers.
Of course, the bottom line is that marketing audit produces results.
As Lori Perkins, vice president of marketing with Rock Valley Credit Union said, “Business is way up since our marketing audit. The marketing audit, looking back, made my job both better and stronger.
If your financial institution does not reach the small screen, then it will not reach this generation of digital natives.