Niche Marketing Lessons from the Olympics

Niche Marketing Lessons from the Olympics

Hundreds of millions of people will gather around their television sets to catch a glimpse of the 2016 Olympics in Rio de Janeiro, Brazil. And billions of dollars will be spent on television advertising to catch a few moments of these consumers’ time. Leading...
Living Your Brand with a Consumer Promise

Living Your Brand with a Consumer Promise

Financial institutions can’t always predict what greatness will result from a strategic planning session. Great Lakes Credit Union’s session resulted in a unique branding element they call a member promise: We promise to listen, be responsive to your needs, simplify...