The Top 10 Mistakes Marketers Make

In the opening session for CUNA’s 2013 Marketing Management School, Barry Callen shared his “Top 10 Mistakes Marketers Make.” Callen is a renowned marketing consultant, author, teacher and speaker. His insights were both inspiring and informative. While Callen is...

Test Your Marketing Messages With This Tool

As marketers we write a lot. And a lot of crap. We use (or more like overuse) words such as community, service, people, great, rates, free, etc. As I mentioned in a previous post, we need to cut the copy. But how do you know if the copy you actually write is spot on...