Profiting from Consumer Confusion?

To put it simply — good luck with that. Look around. Have you seen the dizzying array of choices available to consumers these days? Many restaurants offer all multiple-page menus and above-counter displays of meal choices that could confuse a supercomputer. There are...

Strategic Breaking Points

Breaking points. We all have them—both personally and professionally. My breaking point tends to occur after several straight weeks of being on the road and away from my family. There are only so many delayed and cancelled flights a person can take. I’ve seen a few...