Three Keys to a Better Strategic Planning Session
It’s hard to believe, but summer is behind us and fall is here. Kids back at school, Friday night football, homecoming, the whole kit-and-caboodle. Fall is also typically bank and credit union strategic planning session season. All over the country, banks and...
Training and Brand: When Your Employee Training Misses Its Mark
Increasingly, banks and credit unions recognize the importance of regular and deeper-level consumer engagement training for their employees. And rightly so – as competition in financial products and services only deepens, banks and credit unions that thrive are those...
Beware of Others Going Rogue With Your Brand
As a Star Wars geek, one of the movies I’m looking forward to most this December is Rogue One: A Star Wars Story. As an all-new adventure it is sure to be a box office success. However, when it comes to your credit union or bank brand, you never ever want to “go...
How Convenient Are Your “Convenience” Services?
Convenience services – those services designed to make your life easier. In banking, that covers mobile apps, debit cards, payment systems, online banking, online chat (when available), and e-mail customer service, among others. To be honest, I expect e-mail customer...
Doom Keys and the Importance of Proofreading Your Marketing Content
Note: This entry authored by Taylor W. Wells, Communications Director for On The Mark Strategies Disclaimer: I’m an avid user of the Tile product and think it does a terrific job of what it claims to do. I’ve used it several times to locate lost items. The...
Is Your Bank or Credit Union the Local Cable Guy?
For the past couple of decades, if you wanted a go-to dump-on source when it came to talking about poor customer service, the cable television industry was your guy. Consumers routinely (and usually rightfully) griped about lousy service, bad attitudes and those...
Branding Lessons from Sharknado
Sharknado also offers a few lessons for bank and marketing brand professionals.