by Colleen Cormier | Branding
Who owns your brand? We often think we own our own brand. Nothing could be farther from the truth. If you are an executive, you certainly own part of your brand. But you don’t necessarily own all of it. Others do. So who owns your brand? Here are three key groups:... by Colleen Cormier | Branding
We talk frequently about the importance of solid branding in modern credit union marketing efforts. Branding is the key to the eventual success or failure of everything we try to project as a public image to member and potential members. Branding is everything we do...