by Mark Arnold | Branding
Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?” The simple answer:... by Colleen Cormier | Branding
If you are the person responsible for your bank or credit union brand, odds are you are in love with it. And why not? You’re the person that has spent tons of time, money and energy on developing, preaching and implementing the brand. It’s your baby, complete with a... by Colleen Cormier | Branding
Note: This article first appeared in Credit Union Times. Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your...