by Mark Arnold | Marketing
“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. ...
by Mark Arnold | Branding
Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl. And the commercials. You can’t forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly...
by Taylor W. Wells | Consumer Engagement
The coronavirus outbreak continues to reshape how the American retail landscape looks and operates. In our new age of “social distancing,” curbside delivery is now the temporary norm for many businesses including restaurants, pharmacies and even some clothing...
by Taylor W. Wells | Branding
Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
by Taylor W. Wells | Strategy
It’s hard to believe, but summer is behind us and fall is here. Kids back at school, Friday night football, homecoming, the whole kit-and-caboodle. Fall is also typically bank and credit union strategic planning session season. All over the country, banks and...
by Taylor W. Wells | Branding
Increasingly, banks and credit unions recognize the importance of regular and deeper-level consumer engagement training for their employees. And rightly so – as competition in financial products and services only deepens, banks and credit unions that thrive are those...
by Taylor W. Wells | Branding
As a Star Wars geek, one of the movies I’m looking forward to most this December is Rogue One: A Star Wars Story. As an all-new adventure it is sure to be a box office success. However, when it comes to your credit union or bank brand, you never ever want to “go...
by Taylor W. Wells | Marketing
Convenience services – those services designed to make your life easier. In banking, that covers mobile apps, debit cards, payment systems, online banking, online chat (when available), and e-mail customer service, among others. To be honest, I expect e-mail customer...
