Money is Emotional, Not Transactional

Money is Emotional, Not Transactional

Connecting Emotionally Elevates Your Marketing & Branding   According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
How To Make Your Marketing Agency Work For You

How To Make Your Marketing Agency Work For You

So you’ve hired a creative marketing agency for your credit union or bank. Congratulations! But now what? It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little green with envy and think, “We need that too!” So they...
Logos, Tattoos and Brand Loyalty

Logos, Tattoos and Brand Loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...
Brand Gaps from the Grand Canyon

Brand Gaps from the Grand Canyon

A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand gaps, and how to close them, live from the Grand Canyon.