Busting the Marketing Budget

Ah, the joy of marketing budgets. If you’re like many bank and credit union marketers, you spend a lot of time working with and within budgets. We agonize over making every marketing dollar stretch as far as possible as we simultaneously face the daunting task of...

Budget Priorities for 2014

Fall is a love/hate relationship for credit union and banking marketers. Love football season—hate budget season. Love falling leaves—hate falling budgets. Love cool temperatures—hate hot budget conversations. Yes, it is indeed budget season in many credit unions and...