The Sight and Smell of Branding
Is your brand rounded out in such a way that it interacts with human senses?
Three Bs of a Successful Brand
Branding touches everything. From the boardroom to the break room to the bathroom. Branding is also your most valuable asset.
Rise with Leadership by Lowering Leadership
John Maxwell writes, “Everything rises and falls on leadership.” Think about: everything at your credit union or bank rises or falls on leadership. Take it a step further: everything in you department rises or falls on leadership. If your financial institution is not...
Read This Book to Power Your Brand
Branding is your credit union or bank’s most valuable asset. Not your branches. Not your dollars you have on deposit. Not your IT equipment. Pure and simple, it’s your brand. But how robust is that brand? Is it weak, strong or somewhere in the middle? Most financial...
Survival Is Not a Strategy
Credit unions and community banks are closing on an almost daily basis. Through a merger, acquisition or sale we lose approximately one non-mega financial institution per day. Whether for economic, competitive, regulation or some other factor the numbers are lowering....
Business Development Is Not a Department
Most credit unions and banks have a business development department. A person or group of people responsible for going out into the community, working with businesses, serving on various committees or a doing a myriad of other “external” contacts. While it helps to...