by Elizabeth Rider | Marketing
“Curbside ______” has become an overnight phenomenon thanks to the Coronavirus. Just type “curbside” on Google and you’ll get these top searches: In this second edition of our Curbside Series, we bring you: Curbside Marketing. What...
by Colleen Cormier | Marketing
Is all future communicating going to be done in 140 characters or less? That may sound extreme but it’s probably not all that far fetched. Today’s mediums of Twitter, Vine and Instagram share a common trait: short messages. This shorter communication style has a great...
by Colleen Cormier | Branding
Does branding really work? What’s the return on investment (ROI) of branding? Can you quantify branding? Those are common questions many CEOs, CFOs and boards rightfully ask their marketers. Sometimes there is a myth that you can’t measure branding. However, the...
by Colleen Cormier | Branding, Marketing
One of our family’s guilty pleasures this summer has been watching the miniseries Under the Dome. We certainly aren’t Stephen King fans (never read one of his books) and usually don’t watch much television. But it’s summer and it’s a guilty pleasure. The show’s basic...
