How to Win an Academy Award With Your Marketing

How to Win an Academy Award With Your Marketing

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing. This year for film, “West Side Story,” “Encanto” and “Dune” are just some of the potential award winners this year.   But Oscar winners aren’t just great...
Marketing Assessment: Go Out and Get Busy

Marketing Assessment: Go Out and Get Busy

Famous author, lecturer and sales guru Dale Carnegie once said:   “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”   We certainly live in a...