Community Charter Marketing Budget

A community charter requires a larger marketing budget. Duh! While that is a simple statement, the reality is when most credit unions move to a community charter they only raise their marketing budget incrementally. However, a community charter requires a larger (and...

Community Charter Strategy and Plan

Opening your doors with a community charter does not guarantee success. It is not a case of “if you have a community charter, they will come.” It takes a strategy and a plan to succeed with a community charter. If you don’t have a plan to reach your community, you...