by Colleen Cormier | Marketing
A community charter requires a larger marketing budget. Duh! While that is a simple statement, the reality is when most credit unions move to a community charter they only raise their marketing budget incrementally. However, a community charter requires a larger (and...
by Colleen Cormier | Marketing
Opening your doors with a community charter does not guarantee success. It is not a case of “if you have a community charter, they will come.” It takes a strategy and a plan to succeed with a community charter. If you don’t have a plan to reach your community, you...
by Colleen Cormier | Marketing
Once upon a time, credit unions were built to serve select, small groups. Most were often chartered to provide a financial alternative to banks for employees of a certain company or industry. They thrived, for a time, fulfilling that role. However, as times changed...
