Can You Buy “Like” At Your CU or Bank?

In today’s Facebook world, everyone wants consumers to “like” their credit union or bank on Facebook. After all, you often judge your social media success and ROI by the number of members or customers who “like” you on Facebook. So can you buy “like” at your credit...

When Not to Engage Consumers in Social Media

A recent article highlighting a spat between Twitter titan Oprah Winfrey and a less-than-flattering follower tweet led me to think about one of the core tenets of engaging with fans/friends/customers on social media. Namely, don’t get into an online spat with them...