by Colleen Cormier | Branding
Anyone wanting to improve their organization’s brand knows you start with your value. What unique value proposition do you offer consumers? For banks and credit unions this can be extremely difficult. After all, banking is now a commodity and every financial...
by Colleen Cormier | Marketing
In today’s Facebook world, everyone wants consumers to “like” their credit union or bank on Facebook. After all, you often judge your social media success and ROI by the number of members or customers who “like” you on Facebook. So can you buy “like” at your credit...
by Colleen Cormier | Marketing
A recent article highlighting a spat between Twitter titan Oprah Winfrey and a less-than-flattering follower tweet led me to think about one of the core tenets of engaging with fans/friends/customers on social media. Namely, don’t get into an online spat with them...
