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5 Tips for Writing Email Newsletters People Want to Read

5 Tips for Writing Email Newsletters People Want to Read

by Matt Monge | Content Marketing, Marketing

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not...
What TV Fathers Teach Us About Content Marketing

What TV Fathers Teach Us About Content Marketing

by Matt Monge | Branding, Content Marketing, Marketing

Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good natured ribbing, what usually underlies that ribbing is a respect and gratefulness for the lessons they’ve taught us all along the way. TV...
10 Content Marketing Tactics You Can Plug in Today

10 Content Marketing Tactics You Can Plug in Today

by Matt Monge | Branding, Content Marketing, Marketing

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and tactics change just as rapidly as the business...
How Telling Your Brand Story Elevates Your Business

How Telling Your Brand Story Elevates Your Business

by Matt Monge | Branding, Content Marketing, Marketing

Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not it either. Let’s try one more time. Now, this is a story all about how my life got...
Make Your Content More Shareable with These 6 Steps

Make Your Content More Shareable with These 6 Steps

by Matt Monge | Content Marketing, Marketing

Shares linkedin Twitter Facebook Buffer You have a brand, and you have a marketing strategy in place to get your message out to the masses. If you’re like many of us, what you don’t seem to have, unfortunately, is whatever piece of gadgetry Nicholas...
How to Create a Compelling Brand Personality

How to Create a Compelling Brand Personality

by Matt Monge | Branding, Content Marketing, Marketing

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly compelling brand identity, and while doing a deep dive...
How to Win at Content Marketing: 3 Keys

How to Win at Content Marketing: 3 Keys

by Matt Monge | Branding, Content Marketing, Creativity, Marketing

Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’ collective eyes to glaze over when they come across your credit union’s or bank’s content, ads, or other digital marketing. However, if you understand that...

Blowing Up the Blog: How One Community Bank Blogs with Employee Contributions

by Colleen Cormier | Marketing

Having a blog isn’t breaking news for banks and credit unions . Most financial institutions see the value in blogging and use blog content as a primary tool in their social media outreach efforts. However, the role of primary (often sole) blog writer typically falls...
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