by Colleen Cormier | Branding
Life, both personal and business, is often a series of compromises. Compromise is often a necessary step towards attaining a desired greater goal. It may not be the easiest thing to do, but sometimes must be undertaken. Some things, however, we are much less likely to...
by Colleen Cormier | Branding
Note: This article first appeared in Credit Union Times. Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your...
by Colleen Cormier | Consumer Engagement, Leadership
Financial institutions have all kinds of assets. Fixed assets. Branches. Loans. Investments. You get the idea. Most of the assets are things. The reality is that the most important assets at credit unions or banks aren’t classified as assets. Here are a few to...
