by Mark Arnold | Branding
Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl. And the commercials. You can’t forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly...
by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Elizabeth Rider | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He...
by Mark Arnold | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
by Mark Arnold | Branding
Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
by Mark Arnold | Marketing
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020). While understanding trends and...
by Elizabeth Rider | Branding
My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands. “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary. Manly...