by Mark Arnold | Marketing
“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. ...
by Mark Arnold | Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you their solution is the...
by Mark Arnold | Branding
Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl. And the commercials. You can’t forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly...
by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Elizabeth Rider | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He...
by Mark Arnold | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
by Mark Arnold | Branding
Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
