How To Operationalize Your Brand

How To Operationalize Your Brand

Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?”   The simple answer:...
Michael Myers: Brand Ambassador Champion

Michael Myers: Brand Ambassador Champion

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors.   That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...