by Mark Arnold | Strategic Planning
Your strategic plan created last fall is more than likely in a trashcan somewhere. Thank you, COVID-19. Strategic plans are one of the many casualties left in the pandemic’s wake. While situations have certainly changed, the need for a strategic plan has not....
by Mark Arnold | Consumer Engagement
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
by Mark Arnold | Branding
Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...
by Colleen Cormier | Consumer Engagement
My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard “Doctor Who” fan in my home decided to paint his bedroom walls Tardis blue. It was not an existing color, nor was it an easy one to blend. The paint technician,...
