by Elizabeth Arnold | Marketing
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
by Mark Arnold | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
by Matt Monge | Culture, Leadership
Remember that feeling as a kid when your parents tried to take your temperature? No, not that way. I’m talking about when you were a little bit older, and they told you they needed to take your temperature. You knew that meant they were going to jab slide that...
by Elizabeth Arnold | Leadership
It’s 2020! A new year! A new decade! Get excited people! Such is the theme of many articles this week. You’ve likely read at least one of them, and yes, we’ve written a few of them ourselves. But as you’re getting set for this new year, new decade and...
by Mark Arnold | Strategic Planning
As you age, you tend to think more about your eyesight and vision. It’s only natural that the older we get the quality of how we see tends to diminish. Whether you are already wearing corrective lenses or “readers” it’s only a matter of time before your lenses get...
by Mark Arnold | Consumer Engagement
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
by Elizabeth Arnold | Generations, Leadership
Millennials get a bad rep just about everywhere. If you’re a Millennial on your credit union or bank’s leadership team, then you’re well aware of the uphill battle you fought to get there, and the even greater battles ahead. But let me remind you: Steve Jobs...
by Colleen Cormier | Leadership
Credit unions and banks spend a great deal of time focusing on the consumer experience, as they should. That experience is a key point of differentiation for you, but so is the employee experience. According to McLean & Company, a disengaged employee costs your...