Five Tips to Implementing Omni-Channel Marketing

Five Tips to Implementing Omni-Channel Marketing

“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
Six Reasons the Credit Union Blog Isn’t Dead

Six Reasons the Credit Union Blog Isn’t Dead

The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
Pumpkin Spice Used Car Loans?

Pumpkin Spice Used Car Loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most:     I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night...