Three Ways to Avoid a Sales Culture

Three Ways to Avoid a Sales Culture

“I never look at deals as one deal. I look at them as a gateway to many more.” –Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member   This quote is more than a nugget of gold (pun intended) for anyone in business. It’s also proof...
Apple Disrupts the Banking Space

Apple Disrupts the Banking Space

Apple has entered the banking arena. The tech giant recently introduced its own Apple credit card, billing it as, “A new kind of credit card. Created by Apple, not a bank.” Apple’s messaging talks about the card’s simplicity, transparency, privacy, ease and security....
Name That Brand Tune

Name That Brand Tune

If your brand were a song, what song would it be?   There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
Michael Myers: Brand Ambassador Champion

Michael Myers: Brand Ambassador Champion

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors.   That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...