The One Question That Will Raise Your Bottom Line
What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question has worked out especially well for one of them.) That question is also the...
Are You All In With Your Brand?
Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
Three Keys to a Better Strategic Planning Session
It’s hard to believe, but summer is behind us and fall is here. Kids back at school, Friday night football, homecoming, the whole kit-and-caboodle. Fall is also typically bank and credit union strategic planning session season. All over the country, banks and...
Doom Keys and the Importance of Proofreading Your Marketing Content
Note: This entry authored by Taylor W. Wells, Communications Director for On The Mark Strategies Disclaimer: I’m an avid user of the Tile product and think it does a terrific job of what it claims to do. I’ve used it several times to locate lost items. The...
Is Your Bank or Credit Union the Local Cable Guy?
For the past couple of decades, if you wanted a go-to dump-on source when it came to talking about poor customer service, the cable television industry was your guy. Consumers routinely (and usually rightfully) griped about lousy service, bad attitudes and those...
Branding Lessons from Sharknado
Sharknado also offers a few lessons for bank and marketing brand professionals.
