Systemize Your Marketing For Success

Systemize Your Marketing For Success

“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits   Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else.  ...
Go Deep Rather Than Wide With Your Marketing

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail.   Marketing platforms will tell you their solution is the...
Are You All In With Your Brand?

Are You All In With Your Brand?

Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...