by Mark Arnold | Marketing
“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. ...
by Mark Arnold | Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you their solution is the...
by Matt Monge | Branding, Culture, Leadership, Learning and Development, Marketing, Strategic Planning, Strategy
GROWING PAINS Growing Pains. Or…growing pains. Ah, now didn’t those two things bring two very different visceral responses? The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the exploits of the Seaver family, of Long Island, New...
by Matt Monge | Employee Experience
How in the world am I going to work from home without losing my mind? Or, if you’re a leader…How am I going to help my team work from home without slowly losing their minds, hating their work, resenting me, and wanting to leave the organization? Some among...
by Matt Monge | Culture, Leadership
Remember that feeling as a kid when your parents tried to take your temperature? No, not that way. I’m talking about when you were a little bit older, and they told you they needed to take your temperature. You knew that meant they were going to jab slide that...
by Matt Monge | Leadership
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don’t trust… Well, think about it like this. You’re At The Gym Sweat is trickling down your forehead as the...
by Taylor W. Wells | Branding
Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
by Taylor W. Wells | Branding
Think about all the competition your bank or credit union faces. There are all the other banks and credit unions around town, not to mention payday lenders, upstart online banking options and even crowd-sourced lending options. It’s definitely a crowded playing...