Systemize Your Marketing For Success

Systemize Your Marketing For Success

“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits   Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else.  ...
Go Deep Rather Than Wide With Your Marketing

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail.   Marketing platforms will tell you their solution is the...
8 Symptoms of an Unhealthy Culture

8 Symptoms of an Unhealthy Culture

Remember that feeling as a kid when your parents tried to take your temperature? No, not that way. I’m talking about when you were a little bit older, and they told you they needed to take your temperature. You knew that meant they were going to jab slide that...
Toned Calves? 5 Signs Teams Don’t Trust

Toned Calves? 5 Signs Teams Don’t Trust

I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don’t trust… Well, think about it like this. You’re At The Gym   Sweat is trickling down your forehead as the...
Are You All In With Your Brand?

Are You All In With Your Brand?

Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
Your Brand Needs a Voice

Your Brand Needs a Voice

Think about all the competition your bank or credit union faces. There are all the other banks and credit unions around town, not to mention payday lenders, upstart online banking options and even crowd-sourced lending options. It’s definitely a crowded playing...