by Mark Arnold | Marketing
“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. ...
by Mark Arnold | Marketing
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you their solution is the...
by Matt Monge | Branding, Culture, Leadership, Learning and Development, Marketing, Strategic Planning, Strategy
GROWING PAINS Growing Pains. Or…growing pains. Ah, now didn’t those two things bring two very different visceral responses? The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the exploits of the Seaver family, of Long Island, New...
by Mark Arnold | Strategy
This post by Mark Arnold originally appeared on cutimes.com. COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
by Matt Monge | Employee Experience
How in the world am I going to work from home without losing my mind? Or, if you’re a leader…How am I going to help my team work from home without slowly losing their minds, hating their work, resenting me, and wanting to leave the organization? Some among...
by Matt Monge | Culture, Leadership
Remember that feeling as a kid when your parents tried to take your temperature? No, not that way. I’m talking about when you were a little bit older, and they told you they needed to take your temperature. You knew that meant they were going to jab slide that...
by Taylor W. Wells | Strategic Planning
How many people attend your credit union or bank’s strategic planning session? Ten? Twelve? More? Regardless of the number of voices, have you ever paused to really consider just how many are actually heard? By “heard” I mean people that, either on...
by Matt Monge | Leadership
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don’t trust… Well, think about it like this. You’re At The Gym Sweat is trickling down your forehead as the...
