Brands Need Action

During CUNA’s Marketing Management School’s Year Two course, Matt Purvis, president of Purvis Management, lead a session about brand management. As Purvis noted, “With branding, action is the key.” Purvis defined branding as “the sum of thoughts and feelings about the...

Four Business Development Best Practices

In a recent post, we mentioned that the Credit Union National Association’s 2014-2015 Environment Scan offered several marketing insights. One of the bonuses to this year’s publication is that it also offers a mini-section on improving your business development...

2014-2015 E-Scan Offers Marketing Insights

The Credit Union National Association recently released the 2014-2015 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, mobile payments, big data and of course marketing/business development. The E-Scan is a...

Making Loans the Small Way

Credit unions make loans in lots of ways: autos, mortgages, home equity, secured and unsecured. Most of those traditional loan types are big-ticket items. So what if credit unions also made loans the small way? A new white paper (authored by Jim Jerving) for CUNA’s...

Five Expert Opinions on the ROI of Branding

What is the return on investment (ROI) of branding? It’s a question many CEOs and CFOs ask their marketing executives. Although hard to formally calculate, it’s an extremely important question to answer. However, there are no easy answers. In a recent CUNA Marketing...

The Top 10 Mistakes Marketers Make

In the opening session for CUNA’s 2013 Marketing Management School, Barry Callen shared his “Top 10 Mistakes Marketers Make.” Callen is a renowned marketing consultant, author, teacher and speaker. His insights were both inspiring and informative. While Callen is...