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The Escalator is Off: A Brand Goodbye to Sears

The Escalator is Off: A Brand Goodbye to Sears

by Taylor W. Wells | Branding

There’s a terrific scene in the 1995 Brady Bunch Movie when father Mike Brady tells his family “Put on your Sunday best, kids. We’re going to Sears!” The titular family loads up the station wagon, all smiles and singing, to the local Sears, even...
It’s 1-2-3 Strikes You’re Out … Or Is It?

It’s 1-2-3 Strikes You’re Out … Or Is It?

by Taylor W. Wells | Leadership

Have you ever wondered how many strikes you get with your customers or members? How many times can your financial institution make mistakes with the same person’s account before that person gives up on you? A colleague of mine was talking to me recently about a series...

The User Experience: This Credit Union Gets It

by Colleen Cormier | Branding

A colleague of mine recently had an experience with a billion dollar financial institution which is too unbelievable to not share. She decided to take the plunge into mobile banking, so she downloaded the app according to the instructions on the website. She was...

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